Main Article Content
Abstract
This study aims to analyze the effect of image, quality and satisfaction on loyality and placing satisfaction as an intervening variable on the Bahari Tourism in Derawan Island by setting a sample of 80 respondents. Datza were analyzed using Partial Least Squares-Structural Equation Model (SEM) through SmartPLS Ver. 3.2.7. The results showed that image directly positive and significant effect on loyality. Quality directly positive and significant effect on loyality. Satisfaction directly positive and significant effect on loyality. Image through satisfaction as an intervening variabel directly positive and significant effect on loyality. Quality through satisfaction as an intervening variabel directly positive and significant effecton loyality